We have all seen banner ads, whether you consciously are aware of them or not. They appear in many different forms, but all contain a call to action (CTA), begging us to click on it to learn more about the product or service.
So what exactly is a web banner, and how can you use them to grow your brand awareness? Read on to see exactly how this guide will help explain all you need to know about a web banner and how it can be the most beneficial to you.
What Is a Web Banner?
A web banner is a form of advertising on the internet. They are typically rectangle-shaped banners in the header, footer, or sidebars of websites.
Web banners usually consist of a static image or video animation of your business or product advertised on partner websites. These digital advertisements should also include a CTA, such as “Learn More” or “Click Here,” so people are attracted to click the banner for more information on the deal or valuable information.
They come in many different sizes and shapes, depending on where you would like to place them on your website. Web banners appear on your site where people’s eyes naturally wander. Most websites have size restrictions, so it is essential to let your graphic designer know where you want them on your site.
If you would instead take the guesswork out of creating a banner for your site, the online banner maker helps you create unique, branded designs for your business. You can even start with a professionally designed template and search for the perfect mood, aesthetic, or color to find the ideal inspiration for your design.
How Can You Use Them?
If you are a publishing outlet with high traffic, then an excellent way to monetize your website is to offer real estate. The online advertising will populate automatically, and you will get paid a small commission from each click it receives.
On the other side, if you are an advertiser who wants to gain more brand awareness and recognition, it is good to pay the publishing outlet. Then hopefully, receive a low-cost-per-click to gain a wider audience and a valid return on investment.
Cost per click, or CPC, is how much you are willing to pay for each click on your ads. If you enter a max on the bidding, then it will not go over the max number that you set. However, you can also choose automatic bidding, so platforms like Google can try to get the most clicks within your budget.
Create Brand Awareness with Responsive Banners
A web banner is online advertising in a truly responsive form. Whether the banners are static or animated, they are all over web pages and flashing as soon as someone enters your site. They are most effective when a CTA is present so people know exactly why they should click on that banner.
Banners are an easy and efficient way of advertising your brand on many different high-traffic outlets.
If you enjoyed this article, check out our other articles to help you with your business.