Use GTM to Level up Google Adwords Conversion Tracking

GTM

Google Tag Manager (GTM) is an incredible tool and a powerhouse of information for tracking conversions.  It can help marketers do their jobs more productively and save valuable time.

Did you know that more than half of Adwords advertisers are now using conversion tracking? If you’re part of the remaining fifty percent, you’re using a lot of effort to get information that GTM can give you for free.

GTM also provides valuable insights to help you improve your campaign, whether it’s by identifying opportunities for improvement or by helping you decide which campaign changes might be required to improve the overall performance.

Consider the following hypothetical situation-

Your GTM implementation is perfect. You have all the proper tags on all the correct pages. You even have goals set up targeting visitors from Google Adwords. Everything looks great in Analytics when you pull that report, but what if you could be getting even more from Google Adwords?

Welcome to conversion tracking with Google Tag Manager in conjunction with Google Adwords.

How Does Google Adwords Conversion Tracking Work?

Once you have set up Universal Event Tracking (UET) for your Google Adwords account, it will allow conversion tracking automatically every time a prospective customer clicks on your Google Adwords ads. This will enable you to keep track of every action that occurs after a user has acted upon one of your online sales opportunities. You will also be able to evaluate your performance data over time and find out how many leads, prospects, and how your business has handled sales through targeted Ads.

UET tracks vital events on your website through an established timeline- from when visitors load the page until they complete their purchase. These key events help create reports that can be passed onto your ad server without manually entering them into the Google Analytics Console.

After you launch the campaign, your AdWords manager will begin to track your conversion history. To better understand your AdWords account, the site auditors will audit your marketing timeline and performance metrics. They’ll keep a close eye on which keywords you landed on, how long it took for visitors to arrive at your website and whether they engaged with your content. This audit will ultimately help you determine which aspects of your website caused conversion problems.

How to install an Adwords Conversion Tracking tag with GTM?

GTM

There’s no question that suitable ads can make or break your search engine rankings. Questions like how much traffic from Google can pay for your blog and how much traffic advertisers usually own in driving site traffic for their businesses figures as essential performance metrics.

If you want to set up an Adwords conversion tracking tag with GTM (Google’s default tag synchronization platform), you need to figure out what Google considers natural segmentation.

Adding a conversion tracking code to your website can help you improve your overall Adwords performance. By adding the code, you can track conversions through your website as they happen – both in your analytics session and the daily output of AdWords. This extra data will help you determine if your ad copy is working as it should and if you need to adjust it further.

There are numerous ways of adding tags if your ads run on specific terms and conditions. The most common among them is to create a new container called Adwords Conversion. With this container, you can connect to Google’s analyzer to follow potential users as they make their purchases, as well as set up tracking for conversions (so Google knows how many customers clicked on the ad, how long they stayed on it, and what they bought).

All the Adwords scripts in conversion tracking are available in an.apk file (application program). Any Android device can open this file and send a copy to the Google servers. To accomplish this task and make it possible for an entrepreneur to install Adwords script on his/her mobile device, Adwords included a handy tag called GTM in the XML configuration file available in any of the Google accounts. In order to use this tag, you will have to install Adwords account management software first.

Google Tag Manager Configuration

GTM

When you build a page for your company, it might seem like a simple thing to do. Just make something simple and attractive, add a title and some links pointing to other pages. However, SEO optimization means optimizing the whole site through image pairing, meta descriptions, tags, keywords, improving search engine rankings, etc. Google Tag Manager (GTM) is one of the main tools used for SEO optimization.

Now that you have your Product/Brand page up and running- look for any code or link that requires your code editor to access the Google Tag Manager Configuration window. Use the “Enter code directly” link at the bottom of the page to cross-reference with the Destination validation form on your AdSense blog. Double-check where things are dropping down, too. If you’ve got what appears to be a two-line label at the bottom of your page, but you have nothing above it, that means Google Tag Manager doesn’t see your Labels page as valid.

Before you can start promoting your website, you need to test Google Tag Manager. Your first step should be to visit Google’s Tag Manager page and follow the on-screen prompts for setting up a new test project. Now open up your new project in Google Tag Manager, and you should see the unique URL for your test page right at the top of the list of ‘TAG’ events on the Event Detail page. Now you can set up this new URL as a trigger for all of your social media communications.

Conclusion

With the help of Google’s sophisticated tagging capabilities, you can easily create and manage tags containing descriptions, keywords, meta descriptions, and other information to improve your website in the different Google Search Console visualizations available. The technicalities can get overwhelming. You can always hire a Google Adwords expert to create a fully functional site that displays information about your project to your users without any issue.

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