If you know anything about business, you know that your sales strategy is just as important (if not more important) than the quality of the product or service you provide to your customers.
An effective sales strategy should involve a multi-pronged approach. However, many businesses are dumping their cold calling services. Cold calls get a bad rap for being a waste of time, making potential customers angry, and not contributing enough to final conversions.
In spite of the difficulty of sales calling, including cold calls in your sales strategy does confer benefits on your business. Keep reading to learn what these benefits are and why you should continue to include cold calling in your direct marketing strategy.
It Helps You Find the Decision-Make More Quickly
Have you ever sent an email to a prospective client, only to wait months to hear back from them? And then when they do finally get back to you, all they say is, “I’m not the person to contact about this?”
You can save yourself this wasted time and effort by picking up the phone. Even if the only information you discover from the phone call is who to contact in the future, you know more than you did before you made the call. Plus, you’ll be more efficient with whatever sales tactics you use with this prospect in the future because you’ll know they’ll be directed at the right person.
It Gives Your Sales Strategy a Personal Touch
How many times have you answered a call from an unknown number, only to have a lifeless, robotic voice greet you from the other end of the line? And what is your immediate response? You’re probably annoyed and feel like your time is being wasted if you don’t immediately hang up as soon as you hear the voice of the AI.
With live cold calling, your sales team can immediately build a personal connection with the individual on the other end of the line. They can respond to the needs of your sales prospect at that moment and begin to develop a relationship, even if they don’t make a sale in that first call. Worst comes to worst, your sales rep can leave an inviting and personal voicemail for the prospect.
You might be worried that you don’t have the people power to implement a robust cold calling strategy. Thankfully, you can visit this page or others like it to hire short-term, contracted folks to make your cold calls for you.
It Breaks Up the Endless Slew of Emails
While it may be easy to send many emails in the time it takes to make a couple of phone calls, both forms of outreach are necessary to a successful sales strategy. And while some people prefer emails that they can read at their leisure, other people simply prefer talking to a real person on the phone.
It Gives You Feedback from Your Clients
By having a real-time conversation with a client or potential client, you immediately know how they feel about you and your business. They’re able to share their questions and concerns with you. You, in turn, are able to address all of these questions and concerns in the moment.
If you’re lucky, even when you get a no from a cold call, they may tell you why they’re saying no to your product or service. You can take that information back to your product development team so that they can improve it in the future.
Revitalize Your Cold Calling Services
Cold calling services can add warmth and personality to your sales strategy. Keep these benefits of cold calling in mind, and use this strategy to increase conversions and build your business’s reputation.
Looking for other tips on marketing and sales strategy for your business? Take a look at the articles on the Social Media Marketing and Marketing sections of our site.