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During the past few years, breweries have exploded in popularity all over the world. There are a number of innovative professionals who have led the way, and one of the biggest examples is James Watt, who is the head of BrewDog. He has enjoyed a lot of success during the past few years, as BrewDog has become synonymous with success. Now, amid all of the success, Watt is looking for ways to give back to a community that has given him so much. There are a variety of options on the table, including giving back to his employees.
Giving Back To His Customers
Of course, James Watt has to find a way to thank his customers. That is why BrewDog runs a variety of specials during the course of the year. By providing his customers with discounts, happy hours, and numerous other benefits during the course of the year, he shows his customers a level of appreciation that is unparalleled throughout the industry. When the customers feel appreciated, they develop significant brand loyalty, and they have a voice in new beers that BrewDog churns out in the future.
Giving Back To His Employees
Of course, James Watt would not have been able to do any of this unless he found the right employees. Now, Watt is finding a way to give back to his employees as well. Right now, James Watt has approximately 25 percent ownership of BrewDog. He is considering giving away a fifth of his stake in the company to his employees. Its employees deserve a greater voice, and they need additional income amid rising inflation. As a result, he could give away 20 percent of what he owns, which is about five percent of the company, back to his employees. This will also give the employees a greater voice in the direction of the company, which will encourage them to stick around. Reducing employee turnover is one of the best ways to keep the quality of the product as high as possible.
Giving Back To the Local Community
Finally, James Watt is always looking for ways to give back to the local community. He has been floored by the amount of support given to him by the local community, and he is looking for a way to use his new resources to support charities and non-profits in the local area. The success of BrewDog would not have been possible without the local community, and BrewDog plans on supporting more charities in the future.
Looking to the Future of BrewDog
Ultimately, these are just a few of the many ways that James Watt and BrewDog are giving back to everyone who has provided the brewery with support along the way. There are a lot of options on the table, and all of them represent a generous gesture and a sign of gratitude to everyone who has gone out of his or her way to support BrewDog. It will be interesting to see what happens next, as there are lots of new beers rolling off the line as well! Everyone is eagerly anticipating the release of the next beer.
