Only send emails to customers who ask for them. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. The piece that follows includes great tips for making sure you are targeting only the most receptive audience.
Make emails as personal as you can. Like all marketing, customers are more likely to sign up for those who add a personal touch. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
Avoid major email promotions around holidays like Thanksgiving and Christmas. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Keep in mind that there could be exceptions to this. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Keep the graphics to a minimum in your emails. A lot of email services don’t allow photos, so a photo dependent approach is not effective. Also, a lot of these email programs may just send these emails directly to the junk folder if too many graphics are used.
You may now have a greater appreciation for all of the different tips and tactics you can use to build or improve a great email marketing campaign. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Use the tips in this piece in order to exclude uninterested parties from your email lists.
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